UK ASA Bans Misleading Ads from Major Mobile Publishers King and Scopely

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The UK Advertising Standards Authority (ASA) has officially banned mobile game advertisements from King, Scopely, Omnilojo, and Vistrex for misrepresenting actual gameplay mechanics.

The rulings stem from a targeted enforcement effort regarding misleading mobile video ads across Facebook, Google, and app store platforms.

Deceptive Mechanics and Disallowed Ad Content